The wholesale apparel market can be defined in lots of ways, but a significant part of it covers the categories of sportswear and casual wear for both youth and adults. And there is no company today doing more to extend its reach into this market than Corporate Apparel Unlimited, LLC. CAU currently has three mainline divisions ? its ?core? wholesale unit that carries corporate apparel of all kinds, its Teamwear USA division that specializes in sportswear and teamwear for both adults and kids, and its Workwear USA division, the most recent addition that concentrates on work apparel such as industrial shirts, work pants, jeans, overalls, duck jackets, and even aprons.
Now, Corporate Apparel Unlimited [CAU] has just embarked on its boldest move to date, the simultaneous launch of 4 Web sites ? all brand new by definition. As the company?s CEO Phil Beukema puts it, ?building on the tremendous reach that we?ve achieved already in casual wear, work wear and sportswear, we?re ready to move more deeply in selected market niches that are already part of our wholesale franchise. These include polo and golf shirts, sweatshirts, jackets, and various kinds of denim garments.?
Not everybody searching the Web for polo shirts, states Beukema, ?can find us through the more ?generic? apparel sites we presently have. Our research tells us that we?ll be able to do a far more effective job of reaching out to prospective clients if we have selected specialty sites.? It amounts to adding more distribution points - penetrating the market more deeply, according to Beukema.
The new sites were fully online as of September 15, 2003, and they may be accessed via:
http://www.denimshirtswholesale.com, http://www.jacketswholesale.com,
http://www.sweatshirtswholesaler.com, and http://www.poloshirtswholesaler.com . Each carries a similar design so as to provide a consistent ?look and feel? for each part of our Corporate Apparel Unlimited enterprise, says the firm?s CEO. He goes on to say that ?as everyone knows, it?s not the easiest thing in the world to create and sustain a solid brand, he stated, and so we?re trying hard to keep everything consistent, both for our internal team and most especially for our clientele.?
The variety of styles and terms that describe each main garment type are quite incredible, based on information gleaned from the company?s CSR team. For example, in the category of jackets there?s everything from regular and ¾-length jackets to fleece, fleece-lined, nylon, duck, denim, sports, varsity, letterman, twill, and rain jackets ? to name a few ? as well a variety of pullover and full-zip windshirts and wind jackets. And the ways in which people think of these covers an even more incredible range of terms, according to the company?s marketing staff.
A full line of custom logo services is provided by CAU, including the digitizing of logos and handling of artwork preparation for screen printed orders, although many of CAU?s clients order their garments ?blank?. In addition to logo decoration, the company?s team of CSR?s are gaining a significant reputation for helping clients with catalog and product research ? so as to provide almost any combination of garment styles/sizes/colors a client may need ? and from a large variety of supplier affiliates and warehouses across the country.
The brands available are even more diverse as the garment styles and choices, says Beukema. For its line of sweatshirts, jackets, denim apparel, and golf and polo shirts, the brands range from Champion to Augusta, Lee, LA Loving, UltraClub, Gitano, Avanti, Most Wanted, Dickies, US Aprons, Reebok, Holloway, Charles River, Jerzees, Outer Banks, Rivers End, Sportsmaster, Dunbrooke and about 50 more.
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Corporate Apparel and its Customer Service team can be reached through a central toll-free line at: 1-800-208-4045. Morse-Best Innovation of Seattle, WA provides all web development resources for CAU and its divisions and may be reached through: http://www.morsebest.com or 1-206-448-2800. Web Position Advisor provides a broad range of services and consultation on search engine optimization, and may be reached through http://www.WebPositionAdvisor.com.
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