Hearts On Fire, The World?s Most Perfectly Cut Diamond?, today unveiled a new animated film, which explains the story of diamonds from billions of years ago in the Earth?s crust to the modern day example of diamond cutting perfection, Hearts On Fire.
The 90-second film uses mixed media, animation and live action to take the viewer on an amazing journey from hot magma to the present day ultimate recognition experience of the Hearts On Fire diamond. Animation artists used state-of-the-art motion graphics to create original environments, and combined with live actors providing the silhouettes.????
"In addition to telling the historical story of diamonds, what's amazing is that there are no tricks or computer generated effects involved in the diamond footage. All of the scintillation, brilliance, and performance of the Hearts On Fire diamonds really happened under normal lighting conditions. When you see this level of pure unassisted sparkle, it's pretty mind blowing," said Alan Chebot, director and owner, Parallax Productions.
Evolution of Perfection will be on display in Hearts On Fire retail stores, as well as shared throughout Hearts On Fire?s social community with a main focus on Facebook and YouTube
Click here to view Evolution of Perfection:
http://www.youtube.com/watch?v=l97XJnXIK2Q
About Hearts On Fire Company
The Hearts On Fire Company (HOF) is successfully building the pre-eminent consumer brand in the fine diamond jewelry business, powered by the pulsating energy of its extraordinary diamonds. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world?s fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World?s Most Perfectly Cut Diamond?, is carried in 34 countries, including over 500 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean. Hearts On Fire now also sells its entire collection online, including diamond engagement rings and wedding bands, necklaces, earrings, bracelets, right hand rings and diamond rings for men. For more information, please visit heartsonfire.com.
###
No comments:
Post a Comment