Be Smart, Be Savvy, Be Organized! HyperDrive International announced today the official launch of their world class baby bag collection. For moms-in-the-know and munchkins-on-the-go, the newly created Ju-Ju-Be? line is a breath of fresh air out of one of the hippest spots in the country.
From city to surf, moms are busy and loaded down with kid?s stuff, but they still want to look stylish. They used to have to make a choice ? fashion or function. With the new Ju-Ju-Be line, they simply have to choose which color goes best with their shoes! ?The market has seen a lot of fashionable diaper bags that just don?t work that well. We definitely bring fun fashion, but we deliver technology, organization, quality?. and even more technology!? stated Kristin Hunziker, Ju-Ju-Be Brand Manager, co-founder and new mommy.
The Ju-Ju-Be line-up for Holiday 05 consists of four silhouettes in a variety of hot prints and go-with-everything solids. Coming in Spring 06 are ingenious accessories and two brilliant, multi-purpose men?s styles. Suggested retail prices are in the $ 80-$ 125 price range. Currently, BabyStyle? has signed on to be a premier retail partner for the brand launch, and Paperdoll Style showroom at the LA Mart is representing the line to the wholesale boutique market. With the growing number of former skaters, surfers and beach babes aging into parenthood, Ju-Ju-Be has plans to sell in select surf and action sports accounts as well.
Born in Orange County, CA, Ju-Ju-Be takes styling seriously, but innovation is the real driving force. ?With so many features in each style, we thought of making an instruction manual, but we didn?t have to because everything is so intuitive. No one reads the instructions anyway.? says Joe Croft, co-founder, inventor, and dad of four. Ju-Ju-Be baby bags are cutting edge, being the first to use the most advanced textile protection available, TEFLON ? fabric protector and AgION? anti-microbial treatment. Bye-bye stains and germs, no parties here!
Boutique fashion with smart function?that?s Ju-Ju-Be! Check it out at http://www.ju-ju-be.com and tell your friends, because you are now in-the-know!
For more information, contact Ju-Ju-Be? directly at 949-218-2737.
Teflon? is a registered trademark of DuPont used under license by HyperDrive. Agion? is a trademark of Agion Technologies
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